So that you've mentioned many stages to creating one of these kinds of videos. So I guess we start at the very start, you mentioned preparation. Would you take us through what that means
Alright. So Chris, he loves soccer? Does he have a team? Liverpool. Liverpool. Okay. And is there a, uh, an opposing group that it is only a rivalry? There the greatest ones. Manchester United, that everybody understands. Okay. Okay. So there is heavy rivalry, like some natural friction. Okay. First thing is like, fine, if we are going to create a video, we have to get a purpose of the video. The number two is we need to identify our audience. Who Would we need watching this movie? So I'd say it'd be people who are like hardcore Liverpool. Okay. And we must begin breaking down of a few of the things that they, they kind of rally around that would get them excited. And what would be one of these things that you'd think, well, beating Manchester United scoring goals.
The way you would then approach that. Yeah. We did lots of research. We were doing a great deal of preparation. We want to begin executing on those things. For me there's a formula for each and every video, and uh and this formula is exactly what creators will need to create to themselves. And there's a couple of components for this formula it, which it is universal for everyone. The very first one is, and that we prepared for is a hook. We need to grab their attention. That hook is different on youtube versus Facebook. Allow me to give you an illustration of that. Much like on youtube the hook would be just like five seconds. And on Facebook it's gonna be entirely different because you are, you may have audio on or not. As you are kind of flipping through their feed, and you perhaps have a maybe a second.
And even on Instagram, it's going to differ. And so considering this, it is similar to that hook is similar to the part that is most essential. And I'd really place a great deal of work and energy to attempt to work out how you're likely to captivate people's attention and how you suck them into the content. That after that, after the hook, you can reinforce your brand. So if you have a brand, you might have a element. This is an optional thing. Uh, it depends on what kind of video content you're creating, you know, and, and then two, you're moving into the meat of the content. Now here's something that I found over, you know, 40 some odd billion views. It's like folks have a tolerance. And if you've dropped in this class, I really don't know, but I, I have been on Facebook and I have never turned to the audio.
Concerning make one of these? Yeah. Instead of preparing, and it's really interesting because a lot of people, they're more about performing. And I discovered that if you want to be successful, it the way you are going to execute it. So I always like to start to figure out why I'm making the video. It ought to have a function. Um, I think it'd be really relevant to have you proceed through this procedure. What exactly does that sound great? Okay. Let's just say that you're trying to sell some merge. Okay. And you're attempting to sell it on networking. You've got whatever or some product. Okay. Tell me somebody that you know well. My brother and David, um, besides Joey. Okay. So your, your brother David. Okay. Chris. Brother Chris.
Obviously. Yeah, that is logical. Okay. So speaking about movie editing from kind of my experience and I'm not a professional movie editor and I understand just how much work goes into doing lots of these things you state, you know, the, the captions Mimi finding, even just placing titles in the top and bottom of your movie can take hours for some people and a few people seeing this might have no idea how to do that. So I suppose in that regard, can it be worth the time to do that? Is it worth the time to sit down put time into editing the movie or spending money with someone to kind of, We're going to discuss the one sort of video so as to blow up your small business, you need, but not. We are going to discuss make and the way to structure that video too. Let's go.
Now presumably you would take the content you just shot with Reese in your telephone or whatever into an editing package or to some post creation. I suppose. Can you sort of want to talk about what you do in that point? Ready to distribute
You've got two or three distinct versions of a movie and you can test it to like, such as seriously what we do is we will just throw a couple bucks behind it and also see how it converts. If it converts really well, you do not have to devote that much money to work out if people actually click on it, engage with it, how much they watched the video to find out if it actually works. And connect with them on an emotional level and thus spending the time in post to creating your video really engage with the viewer, it gives you a higher probability for them to actually share.
Hey that Jamie here and on behalf of the Click [inaudible] team, welcome back to our movie series where we're discussing video, but more specifically the types of video you ought to be creating to drive more profit and more cliquey worthy video views to your small business. In the last movie we discussed this promoting industry's state. What's working by today when producing content. In this video we are going to discuss the video content in a little more detail and discuss about ways to make the 1 video you should be creating right now to drive more clicks, more traffic, and much more earnings on any product or service which you're offering.
So Darryl, in the first video we discussed briefly on the type of video content you should be generating, what prefer for anybody that didn't see that or simply to refresh a few memories, what sort of video? If there's 1 video you should create as a business what sort of movie is that? Yeah, for me it's a social video and just two to sort of take that a little further then, um, and sort of briefly remind everyone which sort of video that is. Can you describe what a movie is, but also why that sort of video is so vital?
However, the algorithm on youtube differently, you know, you'd do it otherwise on, on Instagram and distinct on Twitter. However, Facebook, I think a great deal of people that are watching this video want to capitalize on this and that's a simple way to sayhello look, if you can have this page which has a reach of let's say you understand, 10,000 likes that they actually posted it, who knows how many of you is they're going to get. Um, also, and you reaches out to these different pages and the analytics gets at which it goes straight back to your video. Yeah, it's really cool. No, that is cool. Now with mixed approach, like for me, I like organic, but you've infused it with, with ads that are paid. Advertisements is the best method to enter in front of the right people at the right moment. And if you understand what you're doing, it could be very effective. We're doing a video about Liverpool if you don't know what you're doing, it's still be effective because whenever you say, okay? You're good. Uh, honestly, if you really want your video to be viewed, you need to actually have of how you are going to distribute it, a prep stage. So back you're like, okay, who's going to really share this video? How are you going to engage with them? You know, is it likely to be achieved through ads organic or is it going to become a strategy in which organic being done by you and adds together? Uh, for me personally, I love other stations out there. I love webpages on Facebook cause they will need to actually nourish the algorithm. They will need to really obtain their posts outreach increased. And a great deal of individuals are willing to share your video. Uh they're, they are in a position to cross post your own video. And so it is like coming from their page and it's like an content it's not theirs.
Have you've never, you just watched thecaptions and things like this? I really do. I catch myself. I'm like, why did not it turn ? Nevertheless, it's so much better with salad. Right. But it's like individuals consume differently at different times, different times of the day. Um, but what I discovered is if you can hook them, if you are able to get that hook, whether it's about Facebook, on Youtube, on Instagram, you actually need them for 20 seconds and 20 seconds should be your gold. It is like you have to fortify that hook or you have to reinforce what your value proposition is to receive them in, while it is a title or a thumbnail or however you are pulling them in to that movie. You have to reinforce that because if you do not, you're likely to get the hockey stick effect. That means all the people that begin washing it begin to depart, you know, and you not going to get anyone watching it.
We're discussing shooting articles, we are discussing adding texts, adding graphics, animations, and we are talking about adding captions, Emojis, all that stuff can be built and edited it directly inside of [inaudible]. The main reason we constructed clip Ian was so that it's accessible to absolutely everyone and we are talking even in the event that you've never created a video before, you would like to get into movie production for your company or you're a professional, it is possible to produce what you may create anywhere else right inside of Klipfolio and what's more, even in the event that you don't wish to shoot your content clippy or gives you access to an extensive library of movie clips, graphics and sound, she is able to pull all of this stuff together to create videos. We'll even throw in customizable templates. So if you fill in a little bit uninspired, for instance, you can simply catch one of our pre done video templates, then alter the colours along with the text, upload your branding and your performing clip. Eao is the video creator and it's going to change the way both professionals and beginners create video moving. We can't wait to show you it, so make certain that you enter your email below. Within the video, we're going to pull back the curtain on flip Filipeo and actually show you how it's going to change the way and how this platform functions. We'll see you.
Right. And something that I discovered is even once you have a video that is performing quite well, you know, um, the way in which the algorithm operates on Facebook and other items, it is like perhaps in fourteen days or seven weeks you do a different cut and then upload it, learn from what you have, all the data that's there and say, okay, what if we edited this down since we had a sort of a fall off here. We include, you know, something to pull them visually here. Uh, you can do that. And, and where you're able to do it you're able to succeed because people will tend to forget what they actually saw, you understand, from six months ago.
It may sort of look like it's theirs. And that's a thing. So going back to your case we said, hey, if we are going to actually make a movie about your brother and his soccer team about Liverpool, whether it's bad or good or whatever, I'd like make a list of every, uh, webpage on Facebook on Instagram that will be pro or con. Um, you realize that is who we want to contact. And believe it or not, you know, becoming, uh, these relations with these people is a means to have increase. And I found that if you can get like five or six or 10 stations or pages which are similar to yours who are willing to talk about your content, I mean that explodes your, your growth, that hastens your, your reach and you're likely to get the views that include it if you actually have done a fantastic job with your video.
Okay. Prepared created the movie. So we don't load it now. Yep. That you'd say most of the people and say, okay that supply
Or even linkedin. Yeah. And so that is part of the prep preparatory stage, right? And what we're attempting to do is figure out, okay, here is what would work on Instagram. Now there's a hook or something that's a tiny bit better on Facebook and here is something. That means that you may actually have the meat of this content be exactly the same. But how you are actually shooting the video, how it delivered is a bit different. And where you're actually planning that's, uh, you know, the strategies to connect on platform.
And what's the first thing which you think he's going to perform? Probably share the video After that connection with the movie fills. He's going to discuss it with not just one person, but he's gonna share with everyone that actually enjoys what's going on, you understand? And that there's outright critical. Then the next thing is, uh, really trying to explain what is a fantastic hook trigger just like you only have a few few seconds to catch his attention. And that I believe, okay, what can we do to grab his attention? You know? And, and perhaps it's a caption above the video which says, you understand, Liverpool's sucks. Yeah. I presume, I think that movie would be watched by him. You know what I am saying? And I think that he'd need to be sucked in because he tried to figure out what's happening in that video.
It is like when you find something cool and you are like, hey, you gotta check out this. You know, we have to do that. We have to this digital word of mouth. And that's that's exactly what the videos do and where it is so powerful. And after the core, basically of the content, you have to get a call to act. Um, also, and you may not think, well, though it is a social movie, I am not really doing it , you know, it is simply more of an inspiration or it is merely a [inaudible] or whatever. Since are you trying to develop an 16, that call to action is still crucial? Like when we spoke about what is the purpose of the video recall? Or when it's to market products, we need to hit that purchase button directly or to push them to a landing page. Uh, or whether it is for inspirational it's like a Hashtag or some thing to combine a cause, you know, I mean the list goes on.
Well let's just target everyone that likes Liverpool, right? And let's target everyone that does not like Liverpool. And let's see if we can get some things, some. And I think you can do this just but it will be really interesting if you infuse a little bit of money. The outcomes. You can get your own gently. Definitely. I believe anybody watching this video today features a blueprint to make not a video publication in, knowing what to create and to push that out there or an overview and, and those insights, uh amazing. And for anyone watching this right now, we have really put together. Um, that whole formula, that blueprint that is entire , um, a few things that are distinct that we didn't fit into this video, um, that you can actually grab beneath this video.
So that it is like getting those hooks. And then two, there's those hooks within the movie . Like he got him, you got to reinforce whatever that title is. And so I give that some thought. Um, and that the stage before you move onto the next step. But there is one thing that I really, really consider is that which, what origin of medium are we going to use? Like is it going to be a much better Instagram one than Facebook? Is it likely to be much better on Twitter or on youtube? You know, like you got to examine the stage of who you're trying to reach and what's going to be the best way to distribute it. Now, among the biggest mistakes, it's like, well I will just distribute it anywhere, you know, and you're creating a video seeking to go on every stage and that's a massive mistake. Yeah.
Yeah, for example, such as the video part of the video editing is so critical. It can break or make a video. It doesn't matter how amazing your script is. It doesn't matter your production as well as your camera is. The editing is really where it really, the rubber meets the street to see whether it's going to work or not. And for mepersonally, as soon as you're able to do it, it is well worth the resources worth the time. When you put it together, it is going to convert a lot higher. Um, and that in the conclusion of the day, that is by far uh, you know, the preparation stage and it is similar to the execution stage to the editing has become the most critical.
So we've discussed the initial phase of preparing for a movie preparation of video. We moved creating the video and to clearly production. So can speak a bit about
So when you truly have these bullet points of things that would really get there, get there, get them excited or something that's happening, I then try to think of what value can you actually bring that individual. So there is like three ways you may actually bring value. Uh, with video content you may aspire, you can educate or instruct, entertain, and occasionally when you're really good you can do all three in precisely the same time or you'll be able to get two of them. That is when you're really, really good once you're really giving it a lot of thought inside. Now that being said, as soon as you do so, I attempt to figure out what value you are likely to bring to your intended audience. Yeah. And in that video, I try to attract those bullet points bring some type of value. So whether it's like making loyalty to his team or speaking how bad the other team is, that is some value he'll actually find.
So with that, simply to kind of go into that, and would you load the movie first to your webpage then contact all of these are the pages to allow them to know it's never, or do you choose a different strategy? Yeah I do this at the stage. I am known by me, the movies come in and so I achieved since it might require a couple of weeks to get ahold of everyone or whatever. Should you share mine type thing, uh, and who knows, perhaps you're like, Hey, I'll discuss your video. If you are doing PR crossposting right that's not a bad thing. Uh, simply to share a video isn't where the burden is. It and you have to give permission to cross post your articles to them like you've got to cross post. And the exact same for, you know, you are posting their articles, but that is kind of this key on Facebook.
Yeah, that makes sense. And once you've been through those stages a few distinct times, I guess from looking at these three phases, and you do edits that are different which is vital, as you say. And most people might, you know, she video, I have been guilty of this in the past and we are going to throw it up believing it's prepared without stuff that is edited. But I can see just how important because when you find you may just continue after that blueprint over and over and over again, it is to perform versions.
Which is logical. Makes Sense. Okay. So that makes total sense. Um, but something I want to circle back really quickly is that you mentioned if you are creating video and one of those ideas everyone has, I mean, I have had this before when I've created videos, I'll only share the same movie anyplace. Can you elaborate about why this is a lousy idea? And that's a kind of a thought process that is poor.
All you need to do is opt in, pop up your email in there, we will send you that guide. So during this movie and the very first movie, we have talked a great deal about producing the ideal video which includes everything from naturally prep, right the way through to actually shooting the video and then of course the article of where you have got to edit the movie up in the ideal way and to get the best distribution. Now all of that is very hard. The majority of people don't have access to camera gear to take film content. As an example. The majority of people don't have the skills to use editing software that is complex , and that is why we construct Klipfolio. Klipfolio is a web based creator that permits you to create amazing looking videos. Just like the videos we've talked about at the palm of your hand in the two videos.
The post production is most likely the most crucial component of having a really good piece of video out there. And the reason why is because you put a lot of effort in preparing, you spend a great deal of time doing manufacturing, but really where the magic is really actually getting the components that will really engage. And the edit um, is pacing can be created by you and that pacing will keep people's attention the whole time. Like we are, uh at is, we are trying to figure out how we are going to disperse it. So like we referred distributing on Youtube, we would do it differently compared to Facebook. For instance. Because that's the way it is on youtube we'd be in a 16. Right? And, and then to, uh, we wouldn't necessarily burn in our captions. We would just upload caption files.
But on Facebook we want to burn it in because some people don't have that choice on and you want to be certain when they're scrolling through it, you are grabbing that focus. And so he is like? Exactly. And it's like the ratio we wish to be a one by one ratio of ratio. Right? So what components that we can really add to that file? Can it be like to make it more of a meme that is movie where we're placing texts that the start of the end, um, you know, is it really engaging with different kinds of elements? That is the things that you've got to consider when you're doing the edit. The thing I adore is we have different options like cause they are called to act, we will need to we did four or five different versions and if we did the manufacturing right.
So if we talk about moving onto every stage, I think that is, this is quite significant as well. There are clearly I believe there are two elements you may tell me differently. Of is that the proportion of the movie. So in the event that you create in one video, you have got to think about all the other ones are transcribed into by that. However, is there other, anything else you would type of need to be aware of if you are going to be generating content for state, Instagram or Facebook
So is that for production? You know, like a lot of people put a lot of thought concerning how things come like what kind of camera to use and so forth and so forth. But I think it's like be flexible. Although we ready, once you're actually doing the movie you're likely going to have a script and have like that you're likely to have things come to you. They are like, oh, this would be a lot better when we did this and you also know, shoot various variations. Like you've got time, just shoot some variations. Hey, perhaps this will work better than that. And you know, which can aid you with the, the post production stage.
Or when we think of players, possibly Mohamed Sala, he's, that Liverpool is greatest player may be hitting on scoring against United, I don't understand. Yeah you are able to do clips such as that. But talking about the reason why they love, you know, Liverpool, correct. And, and the behind it. Um, so I love to attempt to identify a few things. All these are bullet points of what could that individual that if he watches with movie really resonate with. And then two, I really do research. Like I wish to go out there and also know how well I know somebody, I am like, what else is going on out there? I do a little research online trying to see whether there's anything that is trending. Particularly when it's dealing with the topic available uh. So like for Liverpool, is there anything that is going on that will be in the information that would be relevant to, to the video now?
And thus you have to reinforce it. And, and that stage when we were talking about your brother, it is like if you add one of the other elements that is like, yeah, yeah, I like this movie. You know, you are like, totally go from that point. That's where he will stay on a bit. And should you get website 20 seconds, if he can reach that point and really feel some kind of connection to the video, they'll watch another moment, doesn't then lead to more engagement on the videos too. So then they'd be more likely. And 12 we view comments. Yeah, absolutely. It is like as you're connecting together and you're speaking their language or however you're going to it, you're connecting with them on an emotional level and they feel a part of something and they feel just like obligated. It's like some thing that humanity feels bound to do.
You know, until we do that, there is a lot of people that pick up a camera and start recording which may be one of the worst things that you could do. And there are phases, like you mentioned, there's a point of preparation, there is a point of production, there's a point of post production, then there's a stage for distribution. And each one of these phases are critical, uh, and they work in harmony to get your movie being seen.
For me it's like you have content and it can be shared by you on other programs, but it has to be changed. Yeah. Since the way that you view on Instagram differs. You see Facebook and you see on Youtube, how different, how you see on, on Linkedin or Twitter. And in the end of the day, what we need to do would be to know how people consume content on this , that, that stage and make content that would really work. Uh, and that's, that's the difference. Now you can go through precisely the same production and say, fine, I can take some of this. It's like you might have a 10 second video on youtube, but you are going to only slice out possibly two minutes or three minutes , on Facebook because it is going to perform a lot better like that.